



I think if this special pricing expands the WaveLab user base and helps create a healthier and more diverse user base, all the better. Anybody doing serious work knows that the price of WaveLab pays for itself in no time at all because of how specialized the software is. Mostly it’s people that only do a little bit of mastering or want a simple two-track editor. The 40% is definitely unusual for Steinberg to do but I’ve already seen a few social media friends make the WaveLab purchase that otherwise would not have. If I buy a TV durning the summer, I don’t write to Samsung on Black Friday expecting them to send me some money back just because they have the TVs on sale pricing. When I saw the 40% discount, it didn’t even cross my mind to expect some money back from Steinberg. The way I see it, the discounted upgrade pricing (from WaveLab 8.5 to WaveLab 9 for example) is thank you enough.
